UK public opinion polling
The Britain Barometer is our regular polling of public opinion in Britain. We cover a range of topics including political views and voting intentions, the economy, government policies and emerging issues important to the British public.
Verian uses our Public Voice random sample panel to conduct research on issues that are important to the British public.
Voting intention in the UK General Election 2024
Our final poll for the 2024 General Election showed that 36% of likely voters say they will vote for Labour, followed by 21% for the Conservatives and 16% for Reform UK.
Source: Verian Group UK Polling, 28 June-01 July 2024.
Read the findings from each week of our polling:
Methodology and data tables
You can access the methodology and data tables for previous editions below.
UK opinion polling methodology and data tables
Explore our Britain Barometer publications and data tables.
- 2024
- 2023
- 2022
- 2021
- 2020
- 2019
- 2024
- 2023
- 2022
- 2021
- 2020
- 2019
- null
Labour support slips amid economic concerns
27 September 2024
Labour on course for majority
02 July 2024
Tactical voting for the Liberal Democrats
26 June 2024
2 in 5 of those planning to vote Liberal Democrat in the 2024 UK General Election are doing so on a tactical basis.
Reform support levels off
19 June 2024
Support for Reform UK has levelled off, while Labour has an 18-point lead over the Conservatives.
Labour to 21-point lead
12 June 2024
Labour currently have a 21-point lead over the Conservatives, as Reform UK increase their vote share.
Labour 18 point lead
05 June 2024
Verian's latest opinion polling shows Labour 18 point lead over Conservatives.
Britain Barometer
07 September 2023
While Britons continue to struggle with the rising cost of living, there are some signs of improvement.
Britain Barometer
25 May 2023
Three quarters of Britons think it is important we have a closer trading relationship with the EU.
Britain Barometer
23 February 2023
Almost six in ten Britons think the country is heading in the wrong direction.
Britain Barometer
15 December 2022
Over two thirds of Britons are concerned that they will not be able to afford to keep their homes warm this winter.
Britain Barometer
24 November 2022
Britons remain pessimistic about the state of the economy.
Britain Barometer
29 September 2022
Nearly half of Britons think the government support for household energy bills does not go far enough.
Britain Barometer
25 August 2022
Seven in ten Britons think the government should take action now to tackle the rising cost of living.
Britain Barometer
04 August 2022
Half of Britons are unsure who they would prefer to be the new leader of the Conservative party.
Britain Barometer
21 July 2022
Nearly half of Britons think there should be a general election following the announcement of a new Conservative leader.
Britain Barometer
23 June 2022
On the sixth anniversary of the EU referendum Britons remain deeply divided over Brexit.
Britain Barometer
26 May 2022
54% think the government should remove VAT from energy bills.
Britain Barometer
14 April 2022
Eight in ten Britons think the UK government has handled the rising cost of living poorly.
Britain Barometer
24 March 2022
Seven in ten Britons support sanctions against Russia.
Britain Barometer
24 February 2022
Nearly half of Britons think reducing the cost of living should be a priority for the UK government.
Britain Barometer
27 January 2022
Half of Britons report that their household income has fallen behind the cost of living in the last few months.
Britain Barometer
16 December 2021
A large majority of Britons support the new Covid restrictions but do not trust public officials to follow them.
Britain Barometer
25 November 2021
Most Britons think MPs make decisions based on their own interests.
Britain Barometer
21 October 2021
Two in five Britons report that their household income has fallen behind the cost of living.
Britain Barometer
30 September 2021
Half of Britons are concerned about keeping their home warm over winter.
Britain Barometer
26 August 2021
Britons divided on urgency of tackling climate change post-COVID-19 pandemic.
Britain Barometer
15 July 2021
Two-thirds in Britain think we should keep some restrictions after July 19.
Britain Barometer
10 June 2021
Two-thirds in Britain support vaccine passport for international travel.
Britain Barometer
28 April 2021
Six in ten Britons say personal income not impacted by COVID-19.
Britain Barometer
01 April 2021
The generational divide: vaccine passports in Britain.
Britain Barometer
18 March 2021
Women much more likely to say they were responsible for childcare during lockdown in Britain.
Britain Barometer
25 February 2021
Majority of Britons support vaccine passports for travel.
Britain Barometer
28 January 2021
Britons back vaccine drive as economic symptoms worsen.
Britain Barometer
16 December 2020
How does Britain feel about the Christmas COVID-19 regulations?
Britain Barometer
11 November 2020
Concern over the economic outlook, uncertainty over the Brexit transition, and a shift in attitudes towards coronavirus.
Britain Barometer
13 September 2020
What do people in the UK think of the new restrictions?
Britain Barometer
15 July 2020
Eight in ten Brits in favour of local lockdowns to tackle coronavirus.
Britain Barometer
17 June 2020
Continued drop in public approval of government in Britain.
Britain Barometer
13 May 2020
Public concern for economy remains at highest level since 2011.
Britain Barometer
22 April 2020
One in three Britons say their household is likely to need financial support in next three months.
Britain Barometer
11 March 2020
Four in ten Britons want the UK to land a UK-EU trade deal after transition period.
Britain Barometer
11 December 2019
Conservatives hold 12-point lead under current turnout projections; overall majority in Parliament most likely outcome.
Britain Barometer
04 December 2019
Conservatives hold 12-point lead over Labour.
Britain Barometer
25 November 2019
Conservatives hold 11-point over Labour.
Britain Barometer
18 November 2019
The Brexit Party decision to stand down in Tory seats benefits Conservatives with 18-pt lead.
Britain Barometer
13 November 2019
A third of Britons say that Britain’s planned exit from the EU is the most important issue when deciding who to vote for.
Britain Barometer
October 2019
Britons now more likely to think that the UK will leave the EU by the 31st October.
Britain Barometer
September 2019
Half of Britons now think it is unlikely that U.K. will leave the EU by October 31st.
Britain Barometer
August 2019
More than half of Britons are in favour of any final deal or agreement reached by the government being put to a public referendum.
Britain Barometer
May 2019
Labour 9 Points Ahead of Conservatives; Almost Half of Public In Favour of Referendum on any Final Deal.
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