Developing Effective Communication Campaigns through Behavioural Insights

Calling all government communicators! Have you ever wondered how you can apply behavioural insights to maximise the impact of your communications campaign?

This course will explain how behavioural insights can be applied to the design and implementation of public sector communications. Combining principles from psychology, behavioural economics, and communication theory, this course will equip you with the knowledge and skills required to create persuasive and engaging campaigns that catalyse behaviour change. Throughout the course, you will grapple with real-world challenges, complete hands-on exercises and participate in deep discussions. Our expert trainers will share their experiences and insights, providing a practical perspective on the application of behavioural insights in Singapore and beyond.

Armed with the knowledge from this course, you will be well-positioned to design influential campaigns that achieve their communication objectives and ultimately drive positive behaviour change in Singapore.

Learning Outcomes

• Identify different behavioural levers and drivers and appreciate how it can influence communications
• Apply behavioural insights into communications plan and strategy
• Appreciate how evidence can be incorporated practically to communications strategy and design
• Identify strategies to implement and execute communication interventions
• Apply evaluation framework to assess performance of interventions and effectiveness of intervention ideas

Target Audience

• Junior to mid-level officers who are in communications, engagement or partnerships role; individuals who guide the development of communications and engagement strategies with stakeholders, community groups or the public.
• Individuals who are interested in communications and engagement and would like to explore how behavioural insights can be applied to communication strategies are invited to apply.

If you have any questions or require further information, please contact our Singapore team.