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About us

Our senior team

 
 

In our offices in Singapore, you will meet colleagues with in-depth experience and specialist knowledge in their respective fields. What we have in common is our desire to contribute to a better society with our work and to find the best answer to every question. On this page, some members of our team introduce themselves.

 

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Sandra Lim

President (Southeast Asia)

Sandra brings over two decades of expertise in policy and social research consulting. Her focus areas include behavioral communications and design, public engagement, program evaluation, and data analysis within sustainability contexts. She plays a crucial role as a senior advisor on social, policy, and sustainability issues for government, non-profit sectors, institutions, and foundations. Recognised as a thought leader and frequent public speaker, Sandra holds a MSc in International Business 4.0 (specialising in Green & Digital Transformation) and is certified as a Board Director (SID), Trainer (ACLP), and Facilitator (IAP2).
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Robert McPhedran

Managing Director

Rob is a seasoned social researcher, having worked in Australia, Singapore and the United Kingdom on public sector communications, behavioural insights and programme evaluation studies for more than a decade. Prior to his current role, Rob was the APAC Head of Behavioural Insights and Communications at Verian, where he supported the Behavioural and Communications teams across the region. He has also worked as a Senior Director in Verian UK’s specialist Research Methods team, where he supported the Public Sector Communications team and the Behavioural Practice. He was an important contributor to the success of both teams, and worked extensively on protection against online harms with the UK’s regulator, Ofcom, and DCMS.

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Jovel Tan

Senior Director, Public Perceptions and Communications

Jovel has over 23 years of experience in the research consultancy space, and has worked on a wide range of studies including consumer understanding, branding and communications, usage and attitude and segmentation studies for both the public and private sectors. A part of the Kantar Public team since its birth in Singapore, Jovel currently leads the Public Perception and Communications Portfolio for Singapore, bringing insights on public policy and outreach delivery to light through effective communications strategy assessment and evaluation. 

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Denise Ong

Director, Behavioural Design and Evaluation

Denise has 14 years’ experience of applying behavioural insights and human-centred design to drive social change, design and transform public services, spaces & experiences, and build citizen engagement.  As a public health graduate and global nomad, Denise has provided consultancy, research and mentoring to a range of public and third sector organisations, including the Department of Health England and the Hong Kong Department of Health. Since joining Verian, she has led a variety of human-centred design/change projects in the areas of civic engagement, health, home maintenance, inclusion & diversity, financial health, and lifelong learning.

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