Public Sector Reputation Index: New Zealand

The Public Sector Reputation Index was developed nearly a decade ago in response to demand from our public sector clients for rigorous, independent benchmarks of their reputation.

In 2023, we expanded the index into Australia and Singapore, giving us the ability to compare results across countries and further contextualise the results.

The Index is a globally validated model of reputation that has been carefully adapted for the public sector.

This model includes 16 reputation attributes under four central pillars:

1. Trust,
2. Leadership,
3. Social responsibility, and
4. Fairness

We have 58 agencies on the New Zealand Index this year, results of which can be used by agencies to set KPIs and monitor their reputation performance. 

Key takeouts from this year’s report include:

1. Public sector reputation is on the up

2024 brings an increase in reputation across the public sector, after two years of falling scores.

Trust remains the biggest driver of reputation (but social responsibility and leadership are just behind), and improvements have come from all three of these pillars, as well as fairness.

2. Own your narrative

There is a lot of distrust and uncertainty around third party sources of information about public sector agencies, with younger people a special challenge given their skew towards non -traditional forms of media and conversations.

Despite this uncertainty, these third - party sources have a lot of influence on agencies’ reputation. When people hear direct from an agency, there is trust in the message and it creates positive reputational benefits … so don’t be afraid to own your own narrative.

Download the report

In the free to download New Zealand report, we reveal:

• The top 10 performing agencies on the Index in 2024
• Top 5 by pillar
• Who has improved their reputation score the most since 2023
• Reputational trends for the public sector