News and Insights

Iceland sets the standard as the most gender-progressive society

Written by Michelle Harrison | Nov 9, 2021 8:00:00 AM

The Reykjavík Index for Leadership 2021/2022 was launched at the Reykjavík Global Forum by Kantar Public together with Women Political Leaders (WPL), the global network of female politicians.

Now in its fourth year, the Index has expanded its coverage to the G20 countries plus Iceland, Poland and Spain. Based on responses from over 35,000 people, the findings illustrate a continuing failure of the world’s most advanced economies to dispel their societies’ entrenched gender stereotypes.

Created in 2018, The Reykjavík Index for Leadership measures and tracks progress in society’s perceptions of women and men’s suitability to lead across 23 economic sectors. The 2021 research concludes that societal attitudes have stalled in views of gender equality in leadership.

Headline findings from the 2021/2022 Reykjavík Index include:

  • For the third successive year, the Reykjavík Index for the G7 group of countries stagnates at 73. An index value of 100 would indicate a consensus across society that women and men are equality suited for leadership.
  • In comparison, the first Reykjavík Index for the G20 stands at 68, with individual country scores ranging from 47 and 82, and the three Latin American countries achieving relatively high scores: Argentina (78), Mexico (73) and Brazil (72). These countries have more progressive attitudes to female leadership than some G7 countries such as Italy, Japan and Germany.
  • Iceland stands out as a uniquely progressive country compared to all others surveyed thus far. It is the most gender progressive country in the ranking with an Index value of 92, which is 10 points ahead of the next most progressive countries, Spain and the United Kingdom, both with a score of 82.

  • The UK, which is one of the only two G7 countries whose Index score has increased since 2018, leads the G7 ranking – up just one point on 2020. Conversely, Germany with an Index value of 66, is in last place among the G7 for the second year running, and sits in 15th position out of the 22 countries covered.

Women are also complicit in prejudice

Across the 22 countries, the Reykjavík Index 2021/2022 finds that women and men are both complicit in prejudice about gender and leadership, although not equally. On average, there is a 7-point gap between the scores given by women (71) and men (64) in the G20, meaning that women are more likely than men, to perceive men and women as equally suitable for leadership.

Countries with the widest dissonance between the views of women and men are: Indonesia, South Korea, Saudi Arabia and Australia. The gap in these countries is above 10 points. Conversely, the countries where societal attitudes towards men and women’s suitability to lead are closely aligned include Brazil, Spain and South Africa (with a zero to 2-point gap).

Younger people (especially young men) in the G7 hold the least progressive views

Across all G7 nations, the youngest age group (18-34) reports a lower Index score (69, which is a three-point drop vs 2020) than older generations whose Index scores reach 74 among people aged 35-54, and 77 for the older age group (55-65).

This points to a potential ‘re-traditionalisation’ of both young women and young men across the G7. This generational gap within the G7 countries is especially pronounced in Japan and Germany, with a gap between the younger and older age groups of more than 10 points. With an Index score of only 55, young German men are one of the groups showing the highest gender prejudice across the 22 countries (alongside young men in Indonesia, China, Poland, Russia and Saudi Arabia).

In comparison, the opposite trend can be seen in Iceland where younger people hold more progressive views than their parents – with Index scores of 97 for young women and 93 for young men.

Sectoral view

The Reykjavík Index for Leadership ranks 23 sectors for their perceived suitability for both male and female leaders. Media and entertainment remains the sector perceived to be most suitable for gender equality in leadership with an (G20) Index score of 78, compared to a (G7) score of 81. Perhaps reflective of the prominent role women played in fighting the pandemic, Pharmaceutical and medical research is positioned in fifth position in terms of perceptions of equal suitability for men and women to lead, with an index of 76.

While there has been much discussion about the successful response of female leaders to the COVID-19 crisis, Government and politics ranks only at number seven with an Index value of 75. In addition, only 52% of women and 43% of men across the G20 countries would be ‘very comfortable’ having a woman as Head of Government. 

Commenting on this year’s report, Dr Michelle Harrison, Global CEO, Kantar Public said:

“The continued lack of progress in reducing the equality gap between women and men should be a source of concern across government, the private sector and civil society.  Moreover, evidence from this year’s research demonstrates that prejudice is strongest amongst younger people in the G7 group. It’s too soon to say if this is a cohort effect or not, but it points to a risk of increasing prejudice. The Reykjavík Index for Leadership provides the evidence required to better understand these inequalities and inform public policy and private sector interventions to address these prejudices for the future societies we are building.”

Silvana Koch-Mehrin, founder and president of WPL added:

“The data yet again finds a biased perception. It continues to show sexism towards women in leadership positions across all sectors. There is an urgent need to act in order to reverse this trend. At the Reykjavík Global Forum 2021, we will focus on solutions and on strengthening the community of women leaders. A future with diverse leadership is good for all of society”.

The Reykjavík Index data set and annual report premiered at the Reykjavík Global Forum on 9 November 2021.

This media release was issued under Verian's former global brand name: Kantar Public.