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BackData Solutions is our proprietary, international data collection and data management capability, designed to deliver the evidence required by policy makers, decision makers and academics in government, multilateral agencies and leading universities.
Our Data Ecosystem is a conduit between policy makers and citizens, offering the ability to understand the values, attitudes and resources of households and individuals, and to co-create new ways of thinking about the future.
Our expertise
Our international team of survey methodologists, statisticians, data modellers and econometricians synthesise classical methods with, as appropriate, pioneering machine learning and Artificial Intelligence (AI) enabled approaches, and work across all types of data from socio economic, biomedical, model based, deliberative and secondary sources.
We engage with many millions of people a year on behalf of our clients, reaching every part of the societies that we work in and engaging participants in even the most challenging and sensitive areas of policy.
Behaviour Change Lab
Behaviour Change Lab provides a digital environment for developing and improving the effectiveness of public communications and other behavioural interventions.
Utilised across multiple areas of public policy, it allows for the pre-testing and optimisation of government interventions.
Biomedical Data
We have expertise in devising biomedical data collection programmes, often as part of longitudinal programmes that assess the complex interactions between socio economic and biomedical factors. This can involve in home, interviewer or nurse practitioner administered data collection.
This is also commonly through participant self-collection, drawing upon recent developments in citizen friendly bio measurement technologies.
Context Modelling
Context Modelling provides essential context to survey research, National Statistics and Longitudinal research programmes.
Combining relevant data from available official government data and Open Data sources, it offers a wider context on research findings, explores correlations, and increases ROI and public value to a research programme.
Data Innovation Hub
Based in Berlin, our Data Innovation Hub was launched in 2021 to support the local technology start up ecosystem and engage a new generation of thinkers on the future of citizen engagement, research design and public policy. We test and learn together on a programme of activity focused on machine learning and next-gen technology.
Read more about the Data Innovation Hub (in German).
Multilateral Research Hub
Based in Brussels, our practitioners implement international, and often simultaneous, multi country research programmes. Recent work has included concurrent and sequential mixed mode survey research in 29 countries.
Our Multilateral Research Hub also supports the electoral forecasting of the European Parliamentary Elections, the largest transnational democratic event in the world.
National Statistics and Longitudinal Data
We work as partners to a large portfolio of national and official statistics for governments and universities around the world. Supported by expertise in survey methods and questionnaire design, our data managers lead continuous programmes of data collection.
Our teams of in-home interviewers are specially trained to undertake work that can be complex and sensitive, directly with participants.
Public Voice
Public Voice is Verian's proprietary digital random probability citizen panel. It delivers high quality evidence at speed, designed to support the creation of Evidence for rapid policy formation and evaluation.
Public Voice can also be used to create national or multilateral deliberative platforms, and bespoke digital longitudinal panels for specific policy areas.
Related insights
Our story began in the 1940s with our pioneering work for UK government to assess the impact of war time rationing on the British population. Eight decades of practice, innovation and technological transformation later, we deliver some of the largest, most complex and methodologically demanding programmes of citizen research in the world.
Our latest thinking
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Our expert teams around the world regularly produce research and insights relating to public policy issues.
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Join us
If you are keen to explore a career at Verian but don’t see a role that suits your experience and background, we would still love to connect with you.