Our team

Kirsty is a marketing insights professional with over twenty years’ experience in developing insights-lead strategies for the public and private sectors. Kirsty’s role in Verian is to provide expert strategic consultancy for Government clients across APAC for brand and communications as well as customer and employee experience. Within Australia, Kirsty is involved in critical client strategies at both a State and Federal Government level.

Kirsty’s background allows her to bring a unique blend of public and private sector expertise in terms of design and strategic advice to Government having worked for a range of high-profile clients from both sectors globally. Kirsty is highly skilled with a range of methodologies including qualitative, quantitative, analytics and digital. Kirsty is responsible for driving the growth of Verian, including our offices across ACT, New South Wales, Queensland, South Australia, Victoria and Western Australia.

Sarah leads Verian’s State Government business in Australia. For the last 15 years, Sarah has partnered with state government and essential services organisations to deliver meaningful insights that support decisions to improve the lives of Australian communities. Sarah works at the intersection of social research and community engagement, helping clients shape strategy, policy, regulatory and communications decisions through a blend of both statistically valid and community-led deliberative methods. Sarah is also a contributor to the industry, having presented research findings and thought leadership at a range of conferences and events.

Craig is responsible for providing strategic insights and recommendations for key Federal clients, and specialises in behavioural and communications work. Craig is skilled at working in complex policy and service delivery environments, including using research and insights to inform behavioural and communications development. Prior to joining Verian, Craig had extensive experience in campaign and communications delivery, working in health, service delivery, social policy and central agencies in the Australian Government (Finance, Prime Minister and Cabinet and Treasury). Craig is adept at managing and working with a variety of internal government stakeholder audiences across all levels, including presenting evidence and insights to senior decision-makers, Ministers and Cabinet level committees.